It takes more than just a good idea to create and successfully deliver a great POS campaign
It takes creativity combined with a knowledge of what will work through the supply chain and within the retailer environment. It takes a high level of customer service and project management with the ability to be fast to market in order to achieve the retailer deadlines. Ultimately it needs to perform structurally through the supply chain as well as visually in-store to deliver the consumer stopping power and ensure your promotion is a success.